The Custom Project is a global image and wardrobe consulting service for both men and women. The Custom Project takes an innovative approach to building an individual’s wardrobe and personal image through a four-step program. The TCP team will create a personalized plan to define the client’s own signature style through the organization and selection of clothing, jewelry, and accessories.
The Custom Project’s mission is to simplify your wardrobe to best suit your lifestyle while keeping a clear focus on the development of your own (personal) sense of style.
José Ramón Reyes is the founder of The Custom Project. Prior to TCP, José Ramón was the founder and creative director of RÉYES, a women’s wear brand known for it’s fine tailoring and American sportswear sensibility. The New York based line was launched in 2001 and distributed at Saks Fifth Avenue, Barney's New York, Nordstrom, Intermix, Harvey Nichols and Holt Renfrew to name a few.
In 2008, José Ramón won the prestigious Ecco Domani award. He was also a semi-finalist in the CFDA/Vogue fashion fund award. Prior to RÉYES, José Ramón managed the Public Relations and Marketing for Richard Tyler where he was responsible for the communications and positioning of all product categories including the ready-to-wear and accessories lines.
He also worked at Chanel, in Marketing and Sales, supervising all aspects of market research and trend forecasting for ready-to-wear. Additionally, he created and implemented branding strategies at Onward Kashiyama, a multi-brand showroom and distributor, for brands such as Helmut Lang and Jean Paul Gaultier.
Born and raised in Santo Domingo, Dominican Republic, Jose Ramon now resides in New York City.